- “Big data” has promise. Just as coaches review analytics to improve their game strategy, Association professionals have more data available at the tips of their fingers than ever before, including website traffic, mail vs e-mail effectiveness, e-newsletter open stats, and so much more.
- Change is good. Don’t be afraid to abandon tradition. A football team is constantly drafting new players, creating new plays, and facing new coaches – therefore, the game plan must change. The same goes for Associations – to stay relevant to and desired by members, they must not fear change.
- Always learn from your losses. Football teams review game tapes to look at what went wrong and how to improve it for a win the next time. Associations MUST look at what went wrong and explore all possible reasons why. When the next opportunity comes around, you will be better prepared at what to do and NOT do.
- Don’t underestimate the importance of leadership. Leaders inspire their teams. It’s difficult for a team to actually work as a team and be successful without an inspirational leader – often the quarterback and/or coach. Each Association needs a leader to keep momentum going and spirits high, especially when situations aren’t ideal.
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