“Walking to talking to reading to riding bicycles; many of us learn about life’s details from our parents.”
A study by the Better Business Bureau Wise Giving Alliance sheds light on how this parental influence extends to charitable giving and volunteerism. 62 percent of American parents discuss this with their children, prompted by households of worship, school projects, a news story, and family and friends. Human services charities, such as soup kitchens and shelters, are the most common types of discussed organizations.
It’s important to motivate our children to get involved in charities and nonprofits, and influence them to make a difference in the world. Read more about this study and let us help your nonprofit organization spread this awareness.