Social media is a valuable marketing tool that has been helping nonprofit associations draw attention from clients, engage in feedback, and build interest. Social media can increase your clientele audience by connecting with a broad range of businesses and people, help in advertising exploration and analysis, while keeping marketing costs minimal. 

Per Good Ads “social media allows businesses to build more meaningful relationships and get to know future consumers better. A business can build a fan base and receive feedback from their target audience. It can create new avenues of traffic that lead people to their products and solidify their identity to the consumer.” 

Looking for ways to help your social media get more likes? In a recent Healthcare Hospitality Network (HHN) Ask the Expert session, Kara Whittington, a marketing and communications professional, provided a few helpful hints on how to drive up your social media engagement. 

• Pay for boosted posts — this is what the platforms are designed for.?? 
• Solicit commentors from staff, volunteers, board, etc. to like, comment, save, and share your posts.?? 
• Engage in a 2-way dialogue with your commentors, thank them for sharing at minimum, and think of something more to say in responses. The algorithms that control post reach look for back and forth engagement when calculating how often to show your post. A simple conversation in the comments could boost your organic reach a lot!

Watch HHN’s Ask the Expert: Social Media and Marketing for Smaller Budgets to learn more post boosting tips: https://youtu.be/etAI04qEKjg 

Social media can be a fun and inexpensive way to share important information, upcoming events, and breaking news to your followers. 

Have a favorite tip to boost your social media outreach and posts? Share your ideas in the comments!