About the Nonprofit
The Wild Bird Feeding Institute (WBFI) has the mission to expand the wild bird feeding hobby. WBFI advances its mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Their network of committed members, quality standards, expertise, and positive relationships with key organizations drive their success.
Nonprofit Resources partnered with WBFI to increase attendance at their Annual Meeting.
Tailored Solutions.   Affordable Pricing.  Exceptional Results.
29%
increase in registration
8.5%
membership increase
65%
increase in TikTok following
The Opportunity
WBFI wanted to increase registration and attendance for their Annual Meeting. Tasked with spearheading the marketing campaign for the WBFI 2023 Annual Meeting, Nonprofit Resources devised and implemented a comprehensive social media strategy to enhance their social media reach and increase event attendance.
Our Approach
The WBFI Annual Meeting was held from November 7-9, 2023. We started the marketing campaign in August. The primary objective was to establish a compelling and consistent social media presence for WBFI in the run-up to their 2023 Annual Meeting, in addition to increasing event registration. We executed targeted advertising campaigns and curated dedicated social media posts and newsletters, each intricately tailored to spotlight individual speakers, sessions, and sponsors. This comprehensive strategy aimed to optimize engagement and ensure a seamless and impactful build-up to the event.
The Results
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WBFI Annual Meeting attendee registration increased by 28.72% from 2022 to 2023.
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Instagram following increased by 2.2%, Facebook following increased by 18%, and TikTok following increased by over 65% during the 3-month campaign.
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Membership increased by 8.5% from August to November.
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Conclusion
WBFI’s collaboration with Nonprofit Resources demonstrated the impact of strategic social media campaigns on event attendance and online influence for nonprofits. The key takeaway is the importance of a comprehensive and well-executed social media strategy, including targeted advertising and engaging content. To replicate this success, understanding your nonprofit’s unique attributes and goals is crucial, allowing for tailored marketing efforts that align with your mission and audience.
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