About the Association
National Human Resources Association (NHRA) holds the mission, “Each day, each meeting and each initiative we pursue, the National Human Resources Association helps members turn Human Resources theory, concepts and general information into smart, meaningful action, relevant to their individual professional practices. By engaging new leaders, we create and promote business collaboration and partnerships. The new opportunities initiated by these partnerships will support the strategic professional development for Human Resources Professionals enabling them to be effective strategic business partners.”
The Opportunity
NHRA had low engagement on social platforms and was not consistent in posting. At the beginning of this increased marketing effort, we simply posted for events and career postings, which was not helping the engagement metrics on our posts.
Our Approach
The Nonprofit Resources Team decided to shift priorities and focus on consistency in posting, and executing posts daily on all platforms. From the start of this consistency in posting, NHRA’s social media engagement has gone up significantly as shown below.
The Results
- Facebook page views have grown to 10%
- LinkedIn post reactions up 183%
- 4% climb in comments
- 350% increase in share rates
Total Number of Impressions
Aug 2021 – Jan 2022
Accelerate Your Association Today
This project has demonstrated the importance of consistency when it comes to organically growing an organization’s social media presence. The key to replicating these outcomes for other clients is to focus on consistency without compromising quality. In NHRA’s case, we mock up a weekly post the week prior to ensure quality and consistency.