Learn From Our Experts
Each Newsletter includes a featured story based on one of the Services we provide. Keep scrolling to read our featured stories from previous Newsletters.
Human Resources: Preventing Expensive Mistakes and
Restructuring Your System
Don’t overlook these common Human Resources issues that can lead to an expensive mistake.
Human Resources (HR) has a bad reputation, and I get it. In the wrong hands, HR can become an illogical, tangled mess of bureaucracy and policies, resulting in the professional equivalent of getting called into the principal’s office. Basic HR functions can appear on the surface as unimportant: employee handbooks can go years (or decades) without being updated; hiring happens through networking or casual interviews; or performance reviews are not prioritized.
If you have wondered about the importance of updated policies, what your performance review and compensation philosophy is, or if you struggle to find your latest handbook, these are warning signs that you need to take action. These mistakes are all avoidable and can cost your association money, time, stress, and reputation.
Color Theory in Marketing:
Where Creativity and Strategy Collide
In the world of marketing, capturing consumers’ attention and creating a memorable brand is essential for success. There are many moving parts that contribute to effective marketing, but one that often gets overlooked is the strategic use of color. Color theory offers valuable insights into how we can use certain hues to evoke emotions and shape the viewer’s perceptions. In this blog post, we will explore the relationship between color theory and marketing and how we use that knowledge to create impactful branding and successful marketing campaigns.
Color has the remarkable ability to trigger emotional responses and impact the human subconscious. Understanding the psychology behind colors is key for our Graphic Design and Marketing department, as it helps us connect with the intended target audience on a deeper level.
Revolutionizing Writing — AI in Practice and the Future
Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. These systems are designed to analyze data, learn from patterns, and make informed decisions or predictions. In an era of rapid technological advancement, AI has made significant strides in various fields, transforming industries and revolutionizing the way we work.
Artificial Intelligence is poised to play an especially significant role in writing. From assisting in content generation to enhancing editing and proofreading processes, AI is reshaping the landscape of writing. In this blog post, we will explore both the current applications of AI in writing and speculate on the possibilities it holds for the future.
Navigating a New Landscape for Nonprofits since the Great Resignation
The COVID-19 pandemic brought about unprecedented challenges, reshaping the world of work in profound ways. As the global economy recovers, a new phenomenon has emerged known as the “Great Resignation.” Individuals are reconsidering their priorities and reevaluating their careers, resulting in a surge of resignations across various industries. Nonprofits are finding this has become their greatest challenge.
With employees seeking new opportunities or rethinking their career paths, organizations are experiencing increased turnover rates. This can disrupt operations, strain remaining staff members, and lead to a loss of institutional knowledge. Nonprofits must be prepared to address these challenges promptly.