“At this point in the game, not having an active social media presence is like pulling out a flip phone at a business meeting and wondering why you keep losing new accounts.” Just as some stand their ground using flip phones, others stand their ground on an unwillingness to join the world of social media.
Truth be told, nonprofits not investing in social media marketing efforts are already ten steps behind, and here are a few reasons why:
1. Everyone’s on it
98% of organizations have active Facebook pages with decent followings. Aside from organizations, the average person spends 1.6 hours on social media platforms per day.
2. It’s an affordable marketing tool
Creating a social media account on any platform is FREE and the ROI is unbelievable. The average organic reach of a Facebook page is at an all time low of 4%, but investing as little as $8 can grow your reach at least 30 percent. Traditional marketing efforts can cost thousands, but social media allows nonprofits to get their word out at a faster pace, for a far less cost.
3. Shareable content means more exposure
Social media users are constantly sharing, re-tweeting, posting, linking, the list goes on. Connecting with relevant users and pages allows organizations to expand their reach beyond just their own social network.
4. You can create momentum
Social media allows you to access users instantly, and with enough material, you can create momentum and release consistent updates to build a recognizable presence.
5. Build your community
Find the people who are interested in your content, and build your presence around that. Cover all your bases – Facebook, Twitter, Instagram, LinkedIn – the list goes on… You can’t afford to skip platforms with the user engagement in today’s society.
Do you need help building your social media presence? Let Nonprofit Resources take it off your to-do list! Contact firstname.lastname@example.org for information on our social media management program and other services.