How can you use technology to help your nonprofit do more good? Keep reading to learn about 5 steps on how you can do exactly that.
- Engage with Donors
- Have Data at Your Fingertips
- Get the Full Picture
- Give You a Social Media Edge
- Ride the Mobile Wave
Engage with Donors
People are becoming easier and easier to reach with social media becoming such a dominant form of communication. They also want to be updated on what’s going on with your organization! However, those donors you’re trying to reach via email each week are also probably receiving 121 other emails every DAY. So get busy on social media and start reaching out to your followers. If your organization doesn’t have a Twitter or Facebook yet, get one! Actually, get both. And DON’T forget to thank your donors! Send them personal thank you’s in the mail or take advantage of the opportunities and ease the social media offers to keep in touch.
Have Data at Your Fingertips
“An organization is only as smart as its data.” The biggest note to take from this is – get a Customer Relationship Management System (CRM). This is such an effective tool that can track all sorts of data from donors or prospective ones. Having organized, efficient data will ensure that you’re getting the best results for your valuable time.
Get the Full Picture
Back to CRMs. A CRM system can transform the way a nonprofit interacts with donors, especially those with high dollars. They can lay out information of who a person is, likes and dislikes. When people feel like you are putting in an effort to get to know them, they are going to put more effort into supporting your organization.
Give You the Social Media Edge
How many people do you know that don’t have any type of social media at all? Probably a considerably lower amount than people you know that DO have a social media presence. Social media is not only an amazing way to network all over the world but a powerful fundraising tool.
Ride the Mobile Wave
Wether you’re pro Samsung or pro Apple, you’re probably using your smart phone to go online at some point each day. So how many other people do you think are doing the same? Take some time to ensure your website, donation pages, and emails are ALL mobile friendly. If not, you could be discouraging a future donor from making a contribution because it wasn’t as easy as it could or should be.
This is a paraphrased version of an original article found at EveryAction.