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Fundraising in the Digital Age

It is no secret that nonprofit fundraising can be an immensely difficult arena to navigate. With the expanding popularity of social media, widely used applications have become privy to catering to the needs of businesses. In specific, Facebook and Instagram have recently launched integrated fundraising features within the apps. There are a multitude of ways to gain funding for your nonprofit, and now using social media apps to raise money is becoming increasingly accessible. Let’s take a deeper look. 

Facebook allows users to create a fundraiser where all proceeds will benefit a nonprofit organization. Many individuals use this feature to raise money for an organization on significant days, such as their birthday or a milestone like a graduation. Facebook fundraisers are becoming more and more successful in the online community.

There are guidelines that pertain to how a nonprofit receives donations through the platform, but they are broad and nearly all-encompassing. One notable feature about Facebook fundraisers is that the company itself has a Facebook Donations Fund, and they often donate to individual fundraisers on the company’s behalf.  

Similarly, Instagram launched a fundraising platform that surely has benefits for nonprofits as well. There are three different ways an organization can make money on Instagram. On the live feature within the app, users can set up live donations to be collected during a live stream. In this feature, all you have to do is set up a donate button before the live broadcast, and it will appear for the duration of the broadcast. In addition, within Instagram stories, you can add a “donate” sticker that allows viewers to directly donate to your cause. Last, if your organization has a business account, you can add a “donate” button directly to your bio. Anyone who visits your page will see the option to donate at first glance of your organization’s profile.

Both Facebook and Instagram have creatively implemented integrated fundraising within their platforms. This is a huge asset to nonprofits as a whole and is an innovative way for nonprofits to engage with their followers while gaining funding at the same time.  

In the digital age, nonprofits must get creative in the ways they seek out funding. Does your nonprofit need help finding a funding boost? Contact us today to schedule a consultation! 

Giving is not just about making a donation, it’s about making a difference.

Kathy Calvin

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