2016-Plunge-Logo1-171x300

I’m sure you have heard about those crazy people jumping in freezing lakes. The Polar Plunge is all about raising money for the South Dakota Special Olympics with the help of the South Dakota Law Enforcement.    Their 2016 goal is to raise $395,500, so far they are at almost $72,000 and it is only…

Read more Freezin’ For a Reason

football

With Super Bowl 50 right around the corner, it seems appropriate to point out four lessons Associations can take away from America’s favorite sport:     “Big data” has promise. Just as coaches review analytics to improve their game strategy, Association professionals have more data available at the tips of their fingers than ever before, including website traffic, mail vs e-mail…

Read more Lessons Associations Should Tackle From Football