Due to ever-changing COVID-19 regulations, various in-person events had to go virtual in 2020. Throughout the year, organizations adapted to virtual events, and shifted all in-person events to a fully virtual model. With COVID-19 regulations easing up, many events and conferences are now adding back in-person attendance options.
In early May of this year, the NPR team kicked off a call campaign for the upcoming Energy and Environmental Building Alliance (EEBA) hybrid Summit. Due to the COVID-19 pandemic, the 2020 Summit was fully virtual. However, the 2021 Summit is taking on a hybrid format, and individuals can choose to attend virtually or in person in Denver, Colorado. This new hybrid format has proven to be very attractive to potential attendees, as there is more flexibility in how individuals choose to attend the Summit, whether online or in person.
Our NPR team made over 1,900 calls and had great success overall throughout the campaign. As with any call campaign, voicemails were prevalent, and our team left 607 voicemails containing pertinent information about the Summit and how to register. We were able to reach nearly 600 individuals with our calls, and we had various great conversations with potential attendees and were able to give vital information about the Summit.
Call campaigns are incredibly important for a new style of conference, such as the EEBA hybrid Summit. Calling potential attendees is a fantastic way to answer questions, give information, and create rapport with individuals in the building industry.
Overall, NPR’s call campaign for the EEBA 2021 Summit was quite successful. We reached many potential attendees and expanded the reach of EEBA’s marketing efforts.
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