The Elevator Speech

The Elevator Speech

What is an elevator speech and why do you need one?That’s one of those marketing catchphrases that gets thrown around a lot in branding exercises. What is it? Is it still relevant?Chances are you have inadvertently created one and didn’t even know it. You’re at a...
SEO 101: The Basics of Search Engine Ranking

SEO 101: The Basics of Search Engine Ranking

SEO and YouHave you ever entered your company’s name into a search engine, only to realize it does not show up on the first page? If so, it might be time to talk about Search Engine Optimization (SEO). SEO is “the process of optimizing websites to increase visibility...
Nonprofit Resources at IMEX Frankfurt

Nonprofit Resources at IMEX Frankfurt

The Worldwide Exhibition for Incentive Travel, Meetings, and Events (IMEX) is where the global business events community comes together for instrumental industry connections, expert educational sessions, and the latest event trends. This incredible three-day event...