Case Study: Modernization of Database and Website Increases Association Response Time Noah Kibbe October 25, 2023

Case Study: Modernization of Database and Website Increases Association Response Time

About the Nonprofit

The Healthcare Laundry Accreditation Council (HLAC) is a nonprofit organization that inspects and accredits laundries that process reusable textiles for hospitals, nursing homes, and other healthcare facilities – based on the highest, professionally-recognized standards for patient safety and infection prevention.

HLAC logo

Nonprofit Resources partnered with HLAC to modernize the association with the latest performance-enhancing processes.

Tailored Solutions.   Affordable Pricing.  Exceptional Results.

75%

Reduction in customer waiting time

50%

Increase in social following

The Opportunity

Nonprofit Resources (NR) has had the opportunity to assist HLAC in the development and execution of a number of services. HLAC started out as a partial service client and months later moved forward to full service.  

HLAC struggled with achieving its services in a timely manner, which can be a struggle for most AMCs without the means of a full staff.

The first items to tackle were updating HLAC’s technology and utilizing some of the sharp platforms and programs available today.

Our Approach

First, we moved all documentation to a dependable and easily accessible filing system. After that was set, it was important to be sure the client was represented correctly on all social platforms by reviewing their online presence and seeking better ways to maintain a database instead of a spreadsheet.

In the initial management transition, it took a large part of the staff to clean up the outdated ways of our new client:

The Marketing & Graphics team with their exceptional rebranding skills;

The Accounting team to be sure the books were up-to-date; and

The Account Executive and Admin team to sift through the entirety of the client’s database from start to finish to ensure a full renovation was organized.

Additionally, NR assisted in the exploration and development of HLAC’s brand-new website and AMS. Searching for the perfect AMS was a challenge as HLAC has different needs than a membership-based association, but NR was able to find and customize the perfect match for HLAC.

The Results

  • 3-4+ month customer wait time reduced to 3-4 weeks.
  • Social following has nearly doubled due to consistent and relevant posting.

“On behalf of my team here, I just wanted to reach out and say thank you for the prompt movement on approving and sending out certificates to my team in Toledo. This process used to take months and excessive amounts of follow-up. For us to send in the response on Tuesday and get the certificate on Thursday is an amazing surprise! Thank you and I look forward to continuing to work with the new HLAC!” – HLAC Accredited Laundry

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Conclusion

From working with this client through the transition and development of processes and procedures, the Nonprofit Resources team has learned the importance of a fresh start to an association. Some associations may feel the status quo is acceptable, but once you start digging, there are many ways newly adopted processes can aid in efficiency, economics, and growth.

This can easily be done for any association looking to spruce up any aspect of their standard operating procedures. Getting fresh eyes on your association’s system could be the difference between success and failure.

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