Color Theory in Marketing — Where Creativity and Strategy Collide
In the world of marketing, capturing consumers’ attention and creating a memorable brand is essential for success. There are many moving parts that contribute to effective marketing, but one that often gets overlooked is the strategic use of color. Color theory...
The Elevator Speech
What is an elevator speech and why do you need one?That’s one of those marketing catchphrases that gets thrown around a lot in branding exercises. What is it? Is it still relevant?Chances are you have inadvertently created one and didn’t even know it. You’re at a...
Revolutionizing Writing – AI in Practice and the Future
Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. These systems are designed to analyze data, learn from patterns, and make informed decisions or predictions. In an era of rapid...
SEO 101: The Basics of Search Engine Ranking
SEO and YouHave you ever entered your company’s name into a search engine, only to realize it does not show up on the first page? If so, it might be time to talk about Search Engine Optimization (SEO). SEO is “the process of optimizing websites to increase visibility...
How Nonprofit Resources Celebrates Pride Month
Welcome to Nonprofit Resources (NR), where diversity and inclusion are at the heart of everything we do! NR believes that every individual should be celebrated, respected, and supported, in an inclusive environment that welcomes authenticity with regard to sexual...
Newsletter Best Practices for Your Business
Evaluation Do you subscribe to a newsletter? And, perhaps more importantly, do you actually read the newsletter? The statistics on newsletters are staggering. MailChimp, an email marketing platform, collected data across nearly fifty industries and several billion...
Nonprofit Resources at IMEX Frankfurt
The Worldwide Exhibition for Incentive Travel, Meetings, and Events (IMEX) is where the global business events community comes together for instrumental industry connections, expert educational sessions, and the latest event trends. This incredible three-day event...
Navigating a New Landscape for Nonprofits since the Great Resignation
The COVID-19 pandemic brought about unprecedented challenges, reshaping the world of work in profound ways. As the global economy recovers, a new phenomenon has emerged known as the “Great Resignation.” Individuals are reconsidering their priorities...
Video Editing for Your Nonprofit
The Importance of Video Content In the digital age, there are countless ways to market your company online. Videos can be used to boost your business, recruit for an event, or promote your unique team. Your videos can be posted across various social media channels,...
How the Remote Work Environment Impacts Mental Health
Since 2020 and the pandemic, workers and employers all over the world have been saying goodbye to traffic and cubicles and saying hello to working wherever and whenever there’s an internet connection. With Millennials being the largest workforce and Gen Z sharing the...